05 Jul '11, 3pm

Perdue's Chickens "USDA Verified": Legit or a Marketing Hoax?

Perdue's Chickens "USDA Verified": Legit or a Marketing Hoax?

It's partly a positive that large food manufacturers are spending more and more time marketing the quality of their product. It's all natural with no additives and on and on and on. I see the positive side of this marketing front because marketing is consumer-driven so it means consumers are concerned with the foods that they're eating . It's no longer just the convenience and price of food that we're concerned out. It's the quality. But as consumers chime in with their needs, you can be sure that large food manufacturers will try and assure consumers that they're here to meet them. I simply wish these sizeable food producers would spend as much money producing the highest quality products as they do marketing them. The New York Times recently documented Perdue Chicken's new advertising campaign which took a more serious approach to selling chickens then in years past, spe...

Full article: http://planetgreen.discovery.com/food-health/perdues-chic...

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'Made in America' as a Green Marketing Tool

'Made in America' as a Green Marketing Tool

greenbiz.com 07 Jul '11, 2pm

A couple of weeks ago I posted the press release we issued on this year's Eco Pulse study , the focus of which was on the ...