05 Jul '11, 3pm

Beyond Looking Green

Most of us will agree that green is in the eye of the beholder and the same can be said of greenwashing. In spite of recent efforts by the FTC and others to create clearer guidelines, there are still no definitive answers of what is green and what is not green, so both continue to be subject to perspective and debate. Green Choices Are Rarely Obvious In packaging, which is just a relatively narrow slice of the overall green world, we often have conversations with customers and clients who are understandably confused about what their green priorities should be. For example, is where a product came from or what it is made of more important than where it will end up? Recently, after a presentation at a green festival, I was asked, “Which packaging product is better, one that is biodegradable or one that is recyclable?” It was an excellent question and the correct answer of co...

Full article: http://www.environmentalleader.com/2011/07/05/beyond-look...

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