05 Jul '11, 1pm

via

SC Johnson has launched a concentrated Windex refill pouch, in a test designed to challenge American consumers’ resistance to such products. The company says that Windex Mini uses 90 percent less plastic packaging than a traditional 26 fluid ounce spray bottle, and avoids the transport of 22.4 fluid ounces of water, or almost 1.5 pounds by weight. In launching the refill, SC Johnson acknowledges up front that, according to sales data, U.S. consumers have shown a preference not to refill their household cleaning bottles. “This means stores won’t stock concentrates and companies hesitate to create them,” the company said, in a press release. The Windex Mini launch is a test to help SC Johnson understand how to motivate consumers and retailers to buy and stock refills, the company says. “By conservative estimates, a flexible pouch saves six times as much plastic waste that go...

Full article: http://www.environmentalleader.com/2011/07/05/sc-johnson-...

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