04 Aug '17, 4pm

The Founder of Bead & Reel Practices What She Preaches

As the ethical fashion industry continues to grow and inch a bit further towards what we consider mainstream, we have seen a lot of inspiring brands and stores launch and put their product lines out into the world. Some have stood the test of time, while others have had to withdraw to regroup. Let’s be honest, the fashion industry is extremely competitive and it’s not just about great design, but also a good combination of entrepreneurial drive, fashion industry knowledge, solid focus, business and marketing savvy, organization, excellent listening skills, and vision for the future, amongst other things. Sica Schmitz of Bead & Reel has the recipe for success and the world is taking notice. Here is a peek into how she came up with the idea for Bead & Reel, some of her strategies in selecting brands, inspiring and fulfilling moments, and what she sees for the future of Bead ...

Full article: http://www.ecofashionworld.com/Interview/The-Founder-of-B...

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