13 Jul '17, 3pm

Why I Won’t Be Waving a Vegan Flag https://t.co/YYxxH1uzyB

Nor will veganism benefit from being turned into a commercial brand. Hakimi mentions branding in his intention to design a vegan flag, and, only a day after its launch, merchandise bearing the flag is already being developed. The commercialisation and branding of a moral position is worrying. I’ve written before about why I don’t think billboards and bus ads are either appropriate or useful in disseminating the vegan message, and I think that capitalising on this particular moral position falls prey to some of the same problems. But in this case, there are additional problems: a vegan flag on a dress turns a moral position into a fashion statement, when we’re already trying to shake off the perception among celebrities and their followers that veganism is a trend; the flag is freely available for distribution or resale and has been designed in consultation with a number of...

Full article: http://www.ecorazzi.com/2017/07/13/why-i-wont-be-waving-a...

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