17 Jun '17, 4am

via @ecosalon

he recently penned a book about the diet ) and Bezos was an early investor in Impossible Foods, one of the leading startups creating plant-based meats that taste and perform just like animal meat. Impossible Foods is poised to produce one-million pounds of its plant burgers a month in its new northern California facility. At a recent launch event of the Impossible Burger at the Umami Burger chain in Los Angeles, Impossible Foods founder Pat Brown said the company plans to see its burgers in major fast food burger chains in the very near future. The company wants to become half of the meat market in the next few decades. The impact of a shift like that sends ripples throughout the food system, and something only visionaries like Mackey and Bezos can translate into the retail space. It’s inevitable. With meat (and egg and dairy and seafood) production topping the lists of bo...

Full article: http://ecosalon.com/amazons-purchase-whole-foods-plant-ba...

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