30 Jun '11, 4am

Coca-Cola and World Wildlife Federation Unveil Living Billboard

Coca-Cola and World Wildlife Federation Unveil Living Billboard

Last week Coca-Cola unveiled a cool, new billboard which is on display in the Philippines and actually absorbs CO2. Made of thousands of Fukien tea plants, the 60×60 foot living billboard is made possible in partnership with the World Wildlife Federation and in conjunction with Coca-Cola’s bigger project called the Philippines’ Live Positively sustainability program. With the statement ‘This billboard absorbs air pollutants,’ the effort is most likely a creative PR and advertising move but we have to admit it’s kinda awesome. The plants are growing in pots made from recycled plastic bottles, which in turn contain 3,600 trees that are absorbing a total of 48,600 pounds of carbon dioxide. So how does it grow? Apparently organic fertilizers are being used and, as noted in a press release, “a drip irrigation system, also known as trickle irrigation or micro-irrigation, was esp...

Full article: http://www.ecorazzi.com/2011/06/29/coca-cola-world-wildli...

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We still don't like billboards. But this "living" billboard by Coke is really cool

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theecologist.org 28 Jun '11, 4pm

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nwf.org 28 Jun '11, 3pm

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worldwildlife.org 24 Jun '11, 8am

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