13 May '17, 2pm

Celebrating @46664Fashion @Ecouterre

A former South African president—and an anti-apartheid icon, at that—is the last person you’d expect to launch a clothing line, but Nelson Mandela didn’t win a Nobel Peace Prize for sticking to convention. Named after Mandela’s inmate number at Robben Island Prison, 46664 Apparel will debut in August not only as a means to fund the Nelson Mandela Foundation’s charitable efforts (particularly its 46664 AIDS awareness campaign) but also to bolster South Africa’s lagging textile and clothing industry. NOT A NUMBER “46664 has evolved to become much more than a global HIV/Aids awareness and prevention campaign,” Achmat Dangor, a 46664 board member, announced earlier this month. “The work of the organization encompasses Mr. Mandela’s humanitarian legacy, as well as confronting and inspiring action to address the broader social injustices in our society. To this effectively, 4666...

Full article: http://www.ecouterre.com/nelson-mandela-launches-46664-ap...

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