In “The Animals’ Agenda,” we offer a new paradigm called the science of animal well-being. This paradigm suggests that the life of every individual matters and commits to radically improved freedoms for animals , especially freedom from human captivity and exploitation. This means phasing animals and animal products out of meal plans. It means putting an end to captive breeding in land and water zoos. And it means halting the practice of shipping animals as breeding machines. It means phasing out the use of animals in biomedical and other invasive research. And it also means, on the part of potential consumers of “pets,” a broad-minded consideration of what captivity means for these animals.