15 Apr '17, 7pm

PETA Wants You to Trick Fur-Wearers on Pinterest

People for the Ethical Treatment of Animals wants Pinterest users to pull the wool over the eyes of fur- and leather-lovers—so to speak. The animal-rights group has designed a series of ads , ostensibly touting the latest winter fashion trends, that reveal only their top half when viewed on the digital scrapbooking site. When users click to reveal the full “pin,” however, they see the “cruelty animals face for fashion,” according to the group, which originally commissioned the campaign for Berlin Fashion Week in January. “Please visit PETA US’ Pinterest page and re-pin the ads using these hashtags: #FallWinter2016, #FashionWeek, #LondonFashionWeek and #LFW,” Dan Howe, PETA U.K.’s digital marketing manager, said in a blog post . “Together, we can encourage the fashion world to become truly forward-thinking and move past the use of animal parts.”

Full article: http://www.ecouterre.com/peta-wants-you-to-trick-fur-wear...

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