06 Jan '17, 4pm

Part II: Underground Non-Advocacy - Veganuary

These posters are a mix of disingenuous advertising and speciesism. The disingenuous advertising comes from the fact that one does not simply “save Rocky,” or “save Little Eric,” or “save Ernie” by trying to be vegan in January. Veganuary are suggesting here that if all you did the whole year was “try” to be vegan in January, you would be saving these animals. That is simply false. In a hypothetical world of legalised child slavery, it would be like saying you can #SaveTheChildren by trying to stop beating them. Not only that, you would be trying as part of a fixed-term “challenge.” It completely denies the pervasiveness of the exploitation with the sole purpose of the hashtag to make us humans feel better for trying. Everybody wants to “save” a cute animal but playing on that through marketing teaches nobody anything about why we cannot morally justify animal exploitation...

Full article: http://www.ecorazzi.com/2017/01/06/underground-non-advoca...

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Underground Non-Advocacy – Veganuary. https://t...

ecorazzi.com 06 Jan '17, 6pm

Veganuary’s first advertising campaign was launched at Kings Cross St. Pancras underground station. Where one may have exp...

Reflections On Underground Non-Advocacy, and th...

ecorazzi.com 07 Jan '17, 3pm

there have been a number of acrimonious voices dissenting against my criticism. I would like to take this opportunity to s...

Reflections On Underground Non-Advocacy.

ecorazzi.com 07 Jan '17, 5pm

there have been a number of acrimonious voices dissenting against my criticism. I would like to take this opportunity to s...

very intresting points put here thanks @mooshieslondon for the post link on facebook #Bethevegan

very intresting points put here thanks @mooshie...

ecorazzi.com 04 Jan '17, 6pm

When you first reach the international PETA page, you’re confronted with a cacophony of single-issue campaigns , donate bu...