23 Nov '16, 4pm

Patagonia to Donate 100 Percent of Black Friday Sales to Eco-Causes

is getting into the holiday spirit, with a twist. Instead of shuttering its stores the day after Thanksgiving, as it did last year, the outdoor-apparel retailer will do business on what is traditionally—and sometimes derisively—considered the start of the year-end shopping frenzy: Black Friday . But don’t mistake the decision for a shift in the company’s famously anti-consumerist stance. (This is the firm that placed a full-page ad in the New York Times imploring its customers not to buy its products, after all.) Patagonia says it will donate 100 percent of its global Black Friday proceeds to grassroots organizations working to “protect our air, water and soil for future generations.”

Full article: http://www.ecouterre.com/patagonia-to-donate-100-percent-...

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