10 Nov '16, 11pm

People are setting their New Balance shoes on fire because of Donald Trump

As protests against President-elect Donald Trump ramp up in cities across America, the disconsolate have found a new target for their ire: New Balance . The Boston-based sneaker-maker found itself in the center of roiling anti-Trump sentiment after the Wall Street Journal’s Sara Germano quoted Matt LeBretton, New Balance’s vice president of public affairs, on Twitter saying that President Barack Obama’s administration had “turned a deaf ear” to the company and that things will “move in the right direction” once Trump takes over. Livid customers, who took LeBretton’s statement as an endorsement of the presumptive 45th president, took to social media to denounce the brand. Some even shared photos and videos of New Balance shoes thrown in the trash or being set on fire. “I made a little bonfire tonight,” one wrote . “I will not buy New Balance again ever. … The vile behavior ...

Full article: http://www.ecouterre.com/people-are-setting-fire-to-their...

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