01 Nov '12, 7pm
NY Attorney General Lists Best Practices for Breast Cancer "Pink Ribbon" Campaigns
Every October, the nation buys into the spurious notion that shopping can cure breast cancer. Slapping a pink ribbon on everything from kitchen appliances to fried chicken has become so widespread that breast-cancer advocates have coined the term “pinkwashing” to describe companies that promote pink-ribbon products while continuing to manufacture or sell products linked to the disease. Breast-cancer campaigns have become a billion-dollar cottage industry, yet only a fraction of that money ends up funding breast-cancer research. New York Attorney General Eric T. Schneiderman , for one, wants greater transparency and accountability in this pink Wild West.