28 Sep '16, 3pm
Ikea to transform an iconic Sydney Harbor ferry into a cozy houseboat
This is not the first outlandish contest giveaway hosted by Ikea Australia. The chain held a previous stunt in 2014, wherein a contest winner was awarded with the opportunity to sleep in an Ikea store for one night. (These days, you can simply rent a night in one of Australia’s Ikea stores via Airbnb.) Although anyone who has been lost in the maze of an Ikea store for more than a few hours can relate to the desire to curl up in the bedroom department for a nap, the chance to spend the night in an Ikea-decorated ferry is on a whole other level. This new contest requires entrants to upload a photo or video (or simply tell Ikea a story) that illustrates “what you love about your life at home” in exchange for a chance at a memorable night floating in Sydney Harbor. Sounds fair.