23 Oct '12, 4pm
Creepy: The Red Rail's designer clothing cannot be purchased with money, only BLOOD #cuehalloweenmusic
is one emerging fashion label that you won’t find in any store, nor purchase at any price. In fact, the Dutch collective will only consider your patronage if you give it what it thirsts for: your blood. Making its debut at Amsterdam International Fashion Week on Friday, The Red Rail was designed to appeal to—and recruit—a new generation of would-be blood donors, who would have to pony up corpuscles for clothing.