19 Oct '12, 6pm

10 Ridiculous “Pinkwashed” Products That May Actually Cause Breast Cancer – Ecouterre via @ThinkDevGrow

When businesses support a cause, they are also advertising their products and enhancing perception of the social responsibility rating of their products and business conduct. When there is contradiction inherent in business practice or composition of product, or if the cost to market the “benefit” outstrips the value of the donation, then it is fair game to interrogate that practice or product, to burst inaccurate consumer perception that she/he is indeed doing “good” by purchasing a given product or service marketed as part of the “the cure.”

Full article: http://www.ecouterre.com/10-ridiculous-pinkwashed-product...

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