18 Oct '12, 6pm

Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the launch of “Waste<Less,” an upcoming collection of denim that incorporates post-consumer waste, specifically plastic bottles and food trays. Set to debut in January, the line of skinny jeans, straight-fit jeans, and trucker jackets will comprise a minimum of 20 percent recycled content, or the equivalent of eight 12- to 20-ounce bottles per jean. The entire collection is expected to utilize over 3.5 million recycled bottles, according to Levi’s.

Full article: http://www.ecouterre.com/levis-wasteless-denim-uses-recyc...

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