Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles

Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays

ecouterre.com 18 Oct '12, 6pm

Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the launch of “Waste<Less,” an upcoming collection of denim that incorporates post-consumer waste, specifically plastic bottles and food trays. Set to debut in January, the line of skinny jeans, straight-fit jeans, and trucker jackets will comprise a minimum of 20 percent recycled content, or the equivalent of eight 12- to 20-ounce bottles per jean. The entire collection is expected to utilize over 3.5 million recycled bottles, according to Levi’s.

Full article: http://www.ecouterre.com/levis-wasteless-denim-uses-recyc...

Tweets

@CarolLpr » 10 Nov '12, 10pm
RT @terrywalters: @LEVIS Launches New Waste-Less #Jeans Made From #Recycled Plastic Bottles [link] @Ecouterre #EcoFriendly #Fashion
@terrywalters » 10 Nov '12, 9pm
@LEVIS Launches New Waste-Less #Jeans Made From #Recycled Plastic Bottles [link] @Ecouterre #EcoFriendly #Fashion
@Gennovefa » 31 Oct '12, 4pm
A smarter combination of jeans and technology -- New "Waste Less" jeans contain 20% recycled plastic: [link]
@Modavanti » 31 Oct '12, 3pm
great to see big labels doing the right thing! - [link]
@AdriaticBlueBiz » 29 Oct '12, 5pm
RT @MotherTongues: Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays | Ecouterre [link]
@SEEDSConsulting » 29 Oct '12, 2am
Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays | Ecouterre [link] Now there's progress!
@hanlan17 » 27 Oct '12, 9pm
RT @EcoFashionTalk: Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link]
@alionfriday » 26 Oct '12, 12pm
Eco friendly Levi jeans made using recycled plastic bottles - liking it :) [link]
@kokblog » 25 Oct '12, 6pm
RT @OR_GANIC Jeans made from brown beer bottles? Imagine it here: [link] {via @ecouterre @LeviStraussCo} #recycled
@OR_GANIC » 25 Oct '12, 1pm
Jeans made from brown beer bottles? Imagine it here: [link] {via @ecouterre @LeviStraussCo} #recycled #fashion
@Sophie_Vakili » 22 Oct '12, 10pm
Hmm looks a bit like greenwashing to me... RT @ecouterre: Levi’s Launches New Waste [link]
@SixthCollege » 21 Oct '12, 5pm
RT @SustainUCSD: Levi’s Launches New Waste<Less Jeans Made From #Recycled Plastic Bottles [link] @ecouterre
@Sustainabelista » 20 Oct '12, 1pm
RT @GreenheartShop: Here's a material we'd never thought we'd see in Levi's jeans: recycled plastic food trays. Seriously- [link]
@SociallyGoodBiz » 19 Oct '12, 8pm
stylishly green @LEVIS launches new 'Waste<Less' jeans made from #recycled #plastic bottles, food trays. [link] via @inhabitat
@GreenheartShop » 19 Oct '12, 5pm
Here's a material we'd never thought we'd see in Levi's jeans: recycled plastic food trays. Seriously- [link]
@DesignedGood » 19 Oct '12, 4pm
RT @ecouterre: Here's a material we'd never thought we'd see in our Levi's jeans: recycled plastic food trays! [link] #recycle
@UBoC_rainforest » 19 Oct '12, 3pm
great idea from @Levis [link] #jeans from #recycled bottles - tho they could have given the model some that fit! ;-)
@greening2morrow » 19 Oct '12, 3pm
[link] @Levis introducing jeans made with #recycled #plasticbottles. #Reuse #gogreen #Levis #denim #jeans
@MilaJofreG » 19 Oct '12, 3pm
RT @NaturalWorldEco: Levi's lanza una gama de vaqueros eco con botellas de plástico recicladas [link] via @ecouterre #moda #denim #reciclaje
@MashahsaM » 19 Oct '12, 8am
Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link] I would love to grab my hands on these.
@Goodbrandz » 19 Oct '12, 8am
Waste<Less jeans by #Levis tillen afvalmateriaal naar een next level. [link]
@RichardMcLellan » 19 Oct '12, 7am
Tres chic: New Levis made from recycled plastic bottles: [link]
@weareneo » 19 Oct '12, 7am
Interesting idea from Levi's “@1Dax1: Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link]”
@nich769 » 19 Oct '12, 7am
“RT@1Dax1: Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link]”
@greenmajority » 19 Oct '12, 2am
RT @RocPaperScizors: "#Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays" [link]
@mary_mazzoni » 18 Oct '12, 11pm
RT @GROOVYGLOBE: Blue jeans just got Greener! Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link]
@jasminchua » 18 Oct '12, 10pm
Here's a material we'd never thought we'd see in our Levi's jeans: recycled plastic food trays! [link]
@lillype » 18 Oct '12, 9pm
"Levi Strauss is launching a "Waste<Less" denim line that uses post-consumer recycled plastic bottles [link]" nice!
@exhalelaughter » 18 Oct '12, 9pm
RT @inhabitat: Levi Strauss is launching a "Waste<Less" denim line that uses post-consumer recycled plastic bottles and food trays [link]
@GROOVYGLOBE » 18 Oct '12, 8pm
Blue jeans just got Greener! Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link]
@GreenAsUWannaB » 18 Oct '12, 6pm
#green #eco | Levi’s Launches New Waste<Less Jeans Made From Recycled Plastic Bottles [link] | #fashion #sustain
@Yellow108brand » 18 Oct '12, 6pm
Love! #reuse “@Ecouterre: Levi launches "Waste<Less" denim using post-consumer recycled plastic bottles & food trays [link]”
@NinaPenquista » 18 Oct '12, 6pm
Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays | Ecouterre [link] vía @ThinkDevGrow
@JaiKrisPonnapan » 18 Oct '12, 6pm
COOL->Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays | Ecouterre [link] via @ThinkDevGrow
@MayaKnits » 18 Oct '12, 6pm
RT @Ecouterre: Levi Strauss is launching a "Waste<Less" denim line that uses post-consumer recycled plastic bottles and food trays [link]
@sa_decor » 18 Oct '12, 6pm
@Plascon Levi's is launching a "Waste<Less" denim line with post-consumer recycled plastic bottles and food trays [link]
@Ecouterre » 18 Oct '12, 6pm
Levi Strauss is launching a "Waste<Less" denim line that uses post-consumer recycled plastic bottles and food trays [link]
@GROOVYGLOBE » 18 Oct '12, 6pm
Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles & Food Trays: [link] via @ThinkDevGrow
@whimchic » 18 Oct '12, 6pm
Levi's Launches New Waste<Less Jeans Made From Recycled Plastic Bottles, Food Trays | Ecouterre [link] via @ThinkDevGrow