30 Jun '16, 12pm

Stella McCartney Explains How Fashion Impacts Endangered Forests

What does fashion have to do with deforestation? Everything, if you ask Canopy . The British Columbia–based forestry nonprofit has been rallying designers, brands, and retailers such as Eileen Fisher , H&M , Marks & Spencer , and Zara to eliminate the use of endangered-forest fibers in their rayon, modal, and viscose clothing. “It was through Canopy that we found out the shocking figures that 100 million trees a year can be cut down solely for the use of fabric,” says designer Stella McCartney , an ambassador for the group’s Canopy Style campaign, says in a short film, which premiered at the UN Global Compact Leaders Summit in New York City last week. “When Canopy approached me, I didn’t hesitate for a moment to be part of the solution.”

Full article: http://www.ecouterre.com/stella-mccartney-explains-how-fa...

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