ecouterre.com
08 Oct '12, 3pm
Puma Unveils "InCycle" Line of Cradle-to-Cradle-Certified Apparel, Footwear
“While we have already implemented numerous initiatives to reduce Puma’s footprint on our mission to become the most desirable and sustainable sport-lifestyle company, the Puma InCycle collection is the first step to help reduce the amounts of garbage that consumer products cause at the end of their lives,” Koch says in a statement. “We feel that we are responsible for the environmental impact our products cause and this innovative concept in sustainability is a first step towards our long-term vision of using innovative materials and design concepts for Puma products that can be recycled in technical processes or composted in biological cycles
Full article:
http://www.ecouterre.com/puma-unveils-incycle-line-of-cra...