M&S to Sell First "Shwop Coat" Made From Secondhand Garments

M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens

ecouterre.com 05 Oct '12, 10pm

M&S to Sell First "Shwop Coat" Made From Secondhand Garments

is launching its first “shwopped” product: a limited-edition women’s double-breasted peacoat made from customers’ donated woolens. At £89, the “Shwop” coat , as it’s been christened, costs half as much as it would be if it had been made from virgin wool, according to the British department store. “[The coat] marks a huge step forwards for creating a sustainable future for fashion,” says Mark Sumner, M&S’s sustainable raw materials specialist. “It’s also great for our customers who can not only see what shwopping their old and unwanted clothes can lead to, but also get their hands on a stylish coat that looks great but costs less.”

Full article: http://www.ecouterre.com/ms-to-sell-first-shwop-coat-made...

Tweets

@TheRainbowChain » 15 Oct '12, 1pm
M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens | Ecouterre [link] via @ThinkDevGrow #MakeSustainable !
@AfricanSally » 15 Oct '12, 12am
RT @canopyverde: M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens | Ecouterre [link] via @ThinkDevGrow”
@lur_apparel » 14 Oct '12, 7pm
Peacoats made from recycled wools that sell for half the price as those made from virgin wools. [link]
@PIECExPIECEsf » 09 Oct '12, 5pm
I'm ready to SHWOP! Are you??? [link]
@theWardrobeCode » 08 Oct '12, 5pm
A HUGE first step toward sustainable garment making - bravo! [link] via @CleverSpark @inhabitat @Ecouterre
@CleverSpark » 08 Oct '12, 5pm
Love! @TheWardrobeCode like it? RT @inhabitat: he first-ever high-street garment from customers' unwanted clothing [link]
@Modavanti » 08 Oct '12, 5pm
RT @shannonsouth: RT @shannonsouth: M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens | Ecouterre [link] via @ThinkDe ...
@agentmcclure » 08 Oct '12, 3pm
“@Ecouterre: Check out the first-ever high-street garment made from customers' unwanted clothing [link] @” Awesome!
@GelarehDarabi » 08 Oct '12, 2pm
Very cool. RT @Ecouterre: Check out the first-ever high-street garment made from customers' unwanted clothing [link]
@jasminchua » 08 Oct '12, 2pm
Check out the first-ever high-street garment made from customers' unwanted clothing [link] @
@Purvis_E » 08 Oct '12, 11am
Umm, I thought they were supposed to be donated to charity shops ??? M&S to Sell First "Shwop Coat" [link] via @ThinkDevGrow
@repurpose » 06 Oct '12, 4pm
The new MSN "Shwop" is a coat made from repurposed clothing donated by its shoppers! [link]
@katrienbarrat » 06 Oct '12, 1pm
M&S new business model actually works : new "schwop" Coat £89 [link]
@EFWomensGrants » 06 Oct '12, 1pm
RT @FairwarePromo: RT @FairwarePromo: M&S to Sell First "Shwop Coat" Made From Secondhand Garments | Ecouterre [link] via @ThinkDevGrow
@janecowell8 » 06 Oct '12, 10am
@sisteroutlaws thought you would enjoy this recycled news [link]
@WYeates » 06 Oct '12, 10am
M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens - Brilliant!!!! [link]
@MariekevdHoek » 06 Oct '12, 9am
Wat gaaf zeg: een jas gemaakt van afgedankte kleding bij m&s: [link]"
@N_Henningsson » 06 Oct '12, 6am
#Schwopped clothing. Problem is consumer psychology, people will buy two instead of one just because it's half price. [link]
@SustainDesigns » 06 Oct '12, 5am
Check out the sustainable future of fashion! Ecouture to a whole new level! Shwoop away+ Shwop Coat £89 [link] via @zite
@GlobalGreenGame » 06 Oct '12, 2am
M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens | @Ecouterre [link] Marks & Spencer #recycle #apparel
@esideecodesign » 06 Oct '12, 12am
RT@Ecouterre M&S to Sell First “Shwop Coat” Made From Customers’ Unwanted Woolens: All that “shwopping” is finally .. [link]
@MyClossette » 06 Oct '12, 12am
SO COOL RT @lillype: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]" best of all - it doesn't cost a lot
@backpackingsuit » 06 Oct '12, 12am
RT @inhabitat: RT @inhabitat: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]
@lillype » 06 Oct '12, 12am
"@inhabitat: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]" best of all - it doesn't cost a fortune
@Ecouterre » 05 Oct '12, 11pm
M&S to Sell First “Shwop Coat” Made From Customers’ Unwanted Woolens: All that “shwopping” is finally about to p... [link]
@GreenAsUWannaB » 05 Oct '12, 10pm
#green #eco | M&S to Sell First “Shwop Coat” Made From Customers’ Unwanted Woolens [link] | #fashion #sustain
@FairwarePromo » 05 Oct '12, 10pm
M&S to Sell First "Shwop Coat" Made From Secondhand Garments | Ecouterre [link] via @ThinkDevGrow
@Ecouterre » 05 Oct '12, 10pm
Marks & Spencer is about to launch its first "shwopped' product: a coat made from customers' donated woolens [link]
@jasminchua » 05 Oct '12, 10pm
M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]
@inhabitat » 08 Oct '12, 2pm
Check out the first-ever high-street garment made from customers' unwanted clothing [link] @
@Great_Recovery » 06 Oct '12, 8am
RT @inhabitat: RT @inhabitat: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]
@RoosmarieR » 06 Oct '12, 7am
@Ecouterre: Marks & Spencer is about to launch first "shwopped' product: a coat made from customers' donated woolens [link]"
@LambkinToques » 06 Oct '12, 4am
M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens | Ecouterre [link] via @ThinkDevGrow
@inhabitat » 06 Oct '12, 2am
Marks & Spencer is about to launch its first "shwopped' product: a coat made from customers' donated woolens [link]
@jasminchua » 06 Oct '12, 2am
Marks & Spencer is about to launch its first "shwopped' product: a coat made from customers' donated woolens [link]
@ZenMom123 » 06 Oct '12, 1am
RT @inhabitat: RT @inhabitat: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]
@YukaYoneda » 06 Oct '12, 12am
SO COOL RT @lillype: M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]" best of all - it doesn't cost a lot
@evelynmlee » 06 Oct '12, 12am
M&S to Sell First "Shwop Coat" Made From Customers' Unwanted Woolens [link]
@inhabitat » 05 Oct '12, 10pm
M&S to Sell First "Shwop Coat" Made From Secondhand Garments [link]