02 Oct '12, 6pm
1:Face is a watch with the power to feed a child, quench a thirst, or find a cure; find out how:
does more than tell the time; it's designed to create measurable change by supporting some of the world's leading charities. The brainchild of Fam Mirza, creative director Chicago-based branding firm Mirza Minds , 1:Face comes in six colors, each associated with a different cause, including yellow for water, black for cancer research, and red for AIDS. Unlike most cause-related products, you'll get more than an amorphous sense of "doing good": each purchase fulfills a specific metric with a quantifiable impact. Buy a white timepiece, for instance, and you'll feed 16 malnourished children in the Horn of Africa through One Day's Wages . Three blue watches equal a charcoal-efficient stove for a family in Haiti, courtesy of The Adventure Project , while the sale of 14 pink watches helps the National Breast Cancer Foundation fund a mammogram for a woman in need.