30 Sep '12, 6pm

The 3 Rules of Tradeshows

I started as a menswear designer back in the dark ages of the 1970′s and polyester double knit pant suits, I went to my first MAGIC show when it was in Palm Springs. I was working for Levi Strauss. I was their first designer for the sportswear division and also relatively new to the industry–it was very exciting, especially when you were working for one of the founding companies of the MAGIC show. The show moved to the Los Angeles convention center. I worked for several other companies that displayed at MAGIC. Almost every boss I had was on the board of MAGIC–and so we always got invited to the best parties and dinner events. The stories I can tell about what really went on behind the scenes would make a best seller. I remember when the tornado hit the convention center as we were setting up for our booth for the show. The company I worked for, Balboa Sportswear, was very ...

Full article: http://fashion-incubator.com/archive/the-3-rules-of-trade...

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