21 Sep '12, 3pm

Lab-grown leather may be ready in 5 years. Would you wear it?

In Vitro Leather May Be Ready in Five Years 0 Tweet by Michael dEstries September 21, 2012 Categories: Fashion , Lifestyle . Despite a $1M reward offered by PETA , meat grown in vitro (aka, in a lab) has yet to make it beyond the hands of those in white lab coats. By next month, one company in the Netherlands hopes to deliver the first lab-grown patty – but with a cost of $345,000 attached to it – this isn’t something you’re likely to see anytime soon. There’s also the marketing problem of in vitro meat – since it conjures visions of a dystopian future more readily than a home-cooked meal (though honestly, if more people watched “If Slaughterhouses had glass walls… ” they might be compelled to embrace alternatives.) One company, however, is side-stepping the whole consumption conundrum and instead hoping that people might be more open to wearing lab-grown leather. Modern M...

Full article: http://www.ecorazzi.com/2012/09/21/in-vitro-leather-may-b...

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Wow - interesting! In Vitro Leather May Be Read...

ecorazzi.com 21 Sep '12, 6pm

In Vitro Leather May Be Ready in Five Years 0 Tweet by Michael dEstries September 21, 2012 Categories: Fashion , Lifestyle...

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