17 Sep '12, 10pm
Could Virtual Avatars Replaced Flesh-and-Blood Models in Online Retail?
first began developing their online styling tool as a way to help shoppers mix and match garments on real models. They soon realized however that their tool was a huge time and money saver for online retailers. Normally, retailers spend a lot of energy, time, money and resources hiring a crew and models to showcase their clothing. But Looklet’s system can speed the process up and allow shoppers to see more views and get a better sense of the garment on a model and create outfits on the spot. They break down a traditional shoot by separating it into individual pieces: products, models, backgrounds, and other effects. Then their software stitches the elements together online for the shopper.