15 Oct '15, 9pm

Check out these quirky upcycled garments from Doodlage in New Delhi

Growth in upcycling fashion in India is really slow. I have over the 3 years of existence of Doodlage mentored final year students for their graduating projects on upcycling and sustainable design, but this fizzes out soon after they join the fast fashion industry, given the struggle and lack of spaces to sell and promote eco fashion in India. I have taken lectures at Pearl Academy talking about Doodlage and why Doodlage. Over the years people have grown to know about availability of organic fabrics and are still ok to buy garments out of post production waste I feel. But upcycling post consumer waste and its acceptance in Indian market is still a long way to go. You can make furniture and soft furnishings but using the same to create another garment to be worn by some one else is a tough business in India to sell, I would say.

Full article: http://www.ecouterre.com/indias-doodlage-upcycles-textile...

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