World's First "Invisible" Bike Helmet Goes on Sale (Video)

@cycleshrewsbury : World's First "Invisible" Bike Helmet Goes on Sale (Video) | Ecouterre via @ThinkDevGrow

It’s been seven years in the making, but the world’s first “invisible” bike helmet is now available for purchase. The brainchild of Anna Haupt and Terese Alstin, two industrial designers from Sweden , the Hövding —Swedish for “chieftain”—is essentially a collar that deploys an airbag-like hood in case of an impact. Unlike regular hard-hat helmets, which the duo deride as “bulky, like a hard mushroom on your head,” the Hövding is designed to be unobtrusive. But the device is more than an expression of vanity. “An invisible bicycle helmet is a symbol of the ‘impossible,’” Haupt and Alstin say in the video. “If people say it’s impossible, we have to prove them wrong.”

Full article: http://www.ecouterre.com/worlds-first-invisible-bike-helm...