07 Aug '12, 2pm
80,000 Olympic spectators saw War on Want's 65-foot-tall video projection protesting Adidas's alleged slave-labor use
Sweatshop protestors turned a building overlooking Olympic Park into a giant billboard criticizing Adidas for its alleged worker exploitation . War on Want , an anti-poverty charity based in London, beamed the 65-foot-tall projection in time to greet a sellout crowd of 80,000 as they left the men’s 100 meters final on Sunday. Proclaiming “Exploitation: Not OK Here, Not OK Anywhere” beneath the sports manufacturer’s three-striped logo, the video message is the organization’s latest effort to highlight the low wages, abysmal conditions, and physical and verbal abuse nearly 775,000 workers in 1,200 Adidas-contracted factories across 65 countries face.