Fashioning Change: 60,000 Eco-Fashion Interventions and Going Strong

Fashioning Change: 60,000 Eco-Fashion Interventions and Going Strong

has come a long way. Since it launched last fall, the online marketplace has conducted nearly 60,000 “green shopping interventions” by helping consumers recreate name-brand looks using sustainable and ethical brands. Its flagship product is “Wear This, Not That,” a web-based app that compares two similar styles—the status-quo option versus an ethically made alternative—with comparable price points. Bullet points below each look explain the sustainable (or not-so-sustainable) practices behind the brand. More often than not, the obvious choice is the better choice, both socially and environmentally. We tracked down Kestrel Jenkins , a former writer at Ecouterre and the product and sourcing coordinator for Fashioning Change, to learn more. Plus, scroll down for an exclusive 25 percent discount on all

Full article: http://www.ecouterre.com/fashioning-change-60000-eco-fash...