25 Apr '11, 1pm

Pantene Rolls Out First Sugarcane-Based Plastic Packaging

Pantene Rolls Out First Sugarcane-Based Plastic Packaging

, the brand of haircare products run by Proctor and Gamble , will be shipping its first plant-based plastic containers to stores in Western Europe this month. Sourced mainly from sugarcane , the new packaging is expected not only to slash P&G’s fossil-fuel consumption by 70 percent but also to reduce greenhouse-gas emissions by 170 percent, according to Len Sauers, the company’s vice president of sustainability. Not that consumers will be able to tell the difference—at first glance, anyway. With the exception of an extra green label, the packaging will look exactly the same as before.

Full article: http://www.ecouterre.com/pantene-rolls-out-first-sugarcan...

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