01 Jul '15, 12pm

Adidas

newest sneaker is a load of garbage—ocean garbage , that is. The sportswear giant has teamed up with Parley for the Oceans , a multidisciplinary band of "creators, thinkers and leaders" who want to make ocean debris a valuable material for the fashion industry, to create the world's first shoe upper made entirely from reclaimed ocean plastic and illegal deep-sea gillnets. The prototype, which was unveiled at the General Assembly at the United Nations in New York City on Monday, offers a "first look" at the kind of consumer-ready ocean-plastic products the partnership has in store, according to Eric Liedtke, head of global brands at Adidas, and Cyrill Gutsch, founder of Parley for the Oceans.

Full article: http://www.ecouterre.com/adidas-parley-create-worlds-firs...

Tweets

Adidas Creates Sneakers That Are Made Entirely from Ocean Trash

Adidas Creates Sneakers That Are Made Entirely ...

themindunleashed.org 02 Jul '15, 11pm

Share on Facebook Share on Twitter Advertisements With Earth’s oceans being overloaded with plastic trash, engineers all o...

Upcycled Ocean Trash Sneakers - These Stylish Kicks are Made Entirely Out of Ocean Plastic…

Upcycled Ocean Trash Sneakers - These Stylish K...

trendhunter.com 01 Jul '15, 10pm

Adidas recently released a prototype for a sneaker made entirely out of ocean trash. Many companies have been experimentin...

These Adidas Sneakers Are Made Out Of Ocean Trash

These Adidas Sneakers Are Made Out Of Ocean Trash

mentalfloss.com 01 Jul '15, 7pm

Currently, there are trillions of pieces of trash in the ocean, destroying ecosystems and claiming animal lives. Scientist...

@adidas

@adidas

m.fastcompany.com 30 Jun '15, 4pm

As engineers work to find new ways to pull some of the trillions of pieces of plastic trash out of the ocean, companies ar...

Adidas And Parley Team Up For Sneakers Made From Recycled Ocean Waste

Adidas And Parley Team Up For Sneakers Made Fro...

forbes.com 30 Jun '15, 8pm

Did you know that scientists predict that by 2025 all the coral reef ecosystems in the world will be gone? Did you know th...

Adidas knit these sneakers entirely from ocean ...

fastcoexist.com 30 Jun '15, 2pm

As engineers work to find new ways to pull some of the trillions of pieces of plastic trash out of the ocean, companies ar...

Adidas Created A Shoe That Is Literally Made Out Of Trash: Recycled ocean trash sneakers might be the new Air…

Adidas Created A Shoe That Is Literally Made Ou...

huffingtonpost.com 30 Jun '15, 9pm

Recycled ocean trash sneakers might be the new Air Jordans. German apparel giant Adidas has created a prototype for a sust...

Adidas Knit These Sneakers Entirely From Ocean ...

fastcoexist.com 30 Jun '15, 4pm

As engineers work to find new ways to pull some of the trillions of pieces of plastic trash out of the ocean, companies ar...

Adidas

Adidas

boredpanda.com 02 Jul '15, 3pm

Fishnets are a significant source of ocean pollution, but at least part of the nets used to create these recycled fibers c...

This adidas Ultra Boost Is Made Out Of Recycled Ocean Materials. Say What?!

This adidas Ultra Boost Is Made Out Of Recycled...

kicksonfire.com 01 Jul '15, 1am

Coming together with Parley for the Oceans, the upper of the new adidas Ultra Boost is made entirely of yarns and filament...

How adidas Plans to Bring Sneaker Production to the U.S.

How adidas Plans to Bring Sneaker Production to...

complex.com 01 Jul '15, 4pm

In its bid to regain lost ground in the U.S. footwear market while also bringing jobs Stateside, adidas plans to build a s...

Adidas knit these shoes from illegal fishing nets

Adidas knit these shoes from illegal fishing nets

treehugger.com 01 Jul '15, 5pm

A running shoe made from garbage may not sound like must-have sports equipment, but Adidas wants to illustrate how ocean t...

#Ocean Plastic Turned Useful in Hyper-Modern New Sneaker by @adidas & @parleyxxx #fortheoceans

#Ocean Plastic Turned Useful in Hyper-Modern Ne...

eco-chick.com 03 Jul '15, 5pm

Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. S...

The new adidas Boost is literally trash:

The new adidas Boost is literally trash:

complex.com 29 Jun '15, 9pm

with Parley for the Oceans, adidas is looking to make a difference by raising awareness about the awful conditions of the ...

These ocean trash shoes aren’t even ugly!

These ocean trash shoes aren’t even ugly!

grist.org 30 Jun '15, 5pm

They are knitted from enormous plastic gill nets left drifting at the bottom of the ocean … and they aren’t completely hid...