When Brands go bad, fit goes you know where

When Brands go bad, fit goes you know where Posted by Kathleen Fasanella on Jul 7, 2012 at 12:09 pm / Fit and Sizing / Trackback Before we were so rudely interrupted , my sense of unease and dismay over inconsistent sizing within identical SKUs (as explained by our career tech designer) was growing. A consumer’s expectations are not unreasonable if they try on Style #12345 and -if finding it to their liking decide to buy two or more of them- have every reason to expect that the ones they didn’t try on will fit as well as the first. It is unreasonable to expect consumers to try on every single item of the same exact size, style and color. Size and fit consistency among styles of a given brand is something consumers should take for granted -if only because we ask them to . Follow me: For better or worse, brands are a cognitive shortcut. In an overwhelming and cluttered marke...

Full article: http://fashion-incubator.com/archive/when-brands-go-bad-f...

Tweets

@jalexanderm » 09 Jul '12, 12pm
When Brands go bad, fit goes you know where [link] #Fashion #Designer
@BralessinBrasil » 09 Jul '12, 3am
Love @kfasanella 's post on how brands basically have fit "contracts" with customers and what happens when they break [link]
@VitaliaSharapov » 08 Jul '12, 7am
When Brands go bad, fit goes you know where - Fashion Incubator [link]
@Swimwearlingeri » 07 Jul '12, 8pm
RT @kfasanella: When Brands go bad, fit goes you know where [link]
@kfasanella » 07 Jul '12, 7pm
When Brands go bad, fit goes you know where [link]
@jalexanderm » 12 Jul '12, 4pm
When Brands go bad, fit goes you know where [link] #Fashion
@planet617 » 08 Jul '12, 12pm
When Brands go bad, fit goes you know where [link]