28 May '15, 5pm

Tesla

the store can then be unfolded to twice its size and be ready to roll. Essentially, this is a “pop-up” store. The store will have interactive displays like regular stores and allow shoppers to test drive the Model S. Since Tesla uses a direct sales model, selling directly to customers instead of filtering their cars through a dealership, they’ve had some difficulty doing business in several states. Although some states, like New Jersey and Maryland, have enacted new legislation to allow Tesla’s business model, others like Texas and Arizona, have expressed forbade it. A pop-up store may allow Tesla to skirt legislation in other states, where their business model has not yet tested the bounds of the law.

Full article: http://inhabitat.com/teslas-mobile-pop-up-store-is-a-secr...

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