29 Jun '12, 11pm

Brilliant article by Johanna Björk @Goodlifer celebrating OAT shoes genius! Purchase them here

Born in a smallish Swedish town, Johanna moved across the pond in the first year of the new millennium, spent seven years in Miami, four in NYC and now resides in Ojai, CA. A graphic designer by trade, her career has followed a winding road through real estate marketing, art fair parties, neighborhood branding, magazine design, fashion styling, travel writing, sports and entertainment marketing, and non-profit organizations. She realized what bound all these experiences together was a desire to tell stories, and decided to start Goodlifer as a way of expressing this passion, with words as well as visuals. Fed up with negative doom-and-gloom prophecies, she wanted to offer a positive outlook for the future, and envisions Goodlifer as a place for like-minded people to come together and share great discoveries, thoughts, tips and reflections on a new definition of the Good Li...

Full article: http://www.goodlifer.com/about/johanna-bjork/

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"A sneaker that...grows pretty flowers when it’s “planted” into the ground." @jbjork @Goodlifer

"A sneaker that...grows pretty flowers when it’...

goodlifer.com 29 Jun '12, 7pm

Unlike some earlier experiments with biodegradable sneakers, these kicks look like they belong in one of those stylish str...