"A sneaker that...grows pretty flowers when it’s “planted” into the ground." @jbjork @Goodlifer

OAT Shoes - Biodegradable Kicks That (Literally) Bloom

goodlifer.com 29 Jun '12, 7pm

"A sneaker that...grows pretty flowers when it’s “planted” into the ground." @jbjork @Goodlifer

Unlike some earlier experiments with biodegradable sneakers, these kicks look like they belong in one of those stylish streetwear shops where people pay hundreds of dollars for various types of “collectible” footwear. And that’s a good thing, because that means they have the potential power to reach a new group of consumers and educate them about the lifecycle of the things they wear on their feet every day. Because the reality is that most people still choose what they wear based on how it looks, and that’s fine, but does put an interesting responsibility in the hands of shoe companies. The silhouette of OAT Shoes is very relevant to the urban public, the color scheme is neutral, but with a subtle twist and the price point is reasonable.

Full article: http://www.goodlifer.com/2012/06/oat-shoes-biodegradable-...

Tweets

@100percent_ny » 10 Jul '12, 11am
Love these...sweet kicks that bloom! RT @Goodlifer What do you do with your worn-out old sneakers? [link]
@jbjork » 03 Jul '12, 10pm
RT @George_Project: "A sneaker that...grows pretty flowers when it’s “planted” into the ground." [link] @jbjork @Goodlifer
@George_Project » 03 Jul '12, 5pm
"A sneaker that...grows pretty flowers when it’s “planted” into the ground." [link] @jbjork @Goodlifer
@GreenHomeSA » 03 Jul '12, 9am
biodegradable shoes that grow flowers when planted into the ground... pretty damn cool [link]
@MarissaR1 » 30 Jun '12, 12am
RT @jbjork: These stylish biodegradable sneakers from @oatshoes (literally) bloom when you're done with them. [link] @goodlifer
@jbjork » 29 Jun '12, 11pm
These stylish biodegradable sneakers from @oatshoes (literally) bloom when you're done with them. [link] @goodlifer
@Goodlifer » 29 Jun '12, 11pm
What do you do with your worn-out old sneakers? If they were OAT Shoes you could literally plant them and grow... [link]
@biodynamictoday » 29 Jun '12, 7pm
OAT Shoes – Biodegradable Kicks That (Literally) Bloom: If there is one type of shoe that most of us wear until ... [link]
@Goodlifer » 04 Jul '12, 1am
RT @George_Project: "A sneaker that...grows pretty flowers when it’s “planted” into the ground." [link] @jbjork @Goodlifer
@George_Project » 03 Jul '12, 11pm
"A sneaker that...grows pretty flowers when it’s “planted” into the ground." [link] @jbjork @Goodlifer

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