25 Jun '12, 10am

Fairtrade & Fairmined gold story from @Ecouterre with all @CREDJewellery images

Fair-trade and fair-mined gold jewelry has finally arrived on Britain’s high street. Ernest Jones and Beaverbrooks are the latest jewelers to offer rings bearing the Fairtrade and Fairmined dual hallmark, which the Fairtrade Foundation and Alliance for Responsible Mining issue as a guarantee of social and environmental responsibility. Any confetti-tossing would be appropriate: The announcement coincides with a new initiative that targets the United Kingdom’s billion-dollar bridal industry. GOOD AS GOLD Working with campaigners and faith-based groups at the grassroots level, the Fairtrade Foundation hopes to drive consumer demand by highlighting the difference ethically produced gold can make. More than 20 million artisanal and small-scale miners worldwide depend on the precious metal for their livelihood, yet they struggle to pay bills, live in squalid conditions, and lack...

Full article: http://www.ecouterre.com/fair-trade-fair-mined-gold-jewel...

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