18 Apr '11, 5pm

Bra-vo! Marks & Spencer Unveils World's First Carbon-Neutral Lingerie

Bra-vo! Marks & Spencer Unveils World's First Carbon-Neutral Lingerie

has launched what it claims to be the world’s first carbon-neutral lingerie. Part of the British retailer’s “Plan A” commitment to attacking climate change, the “Autograph Leaves” range of bras, thongs, panties, and garter belts also supports reforestation efforts in Sri Lanka. The collection is manufactured in an M&S-run plant in Sri Lanka that draws hydroelectric power from a nearby river and solar energy from rooftop panels , slashing emissions by 33 percent. To offset the remaining carbon footprint, M&S is planting more than 6,000 trees in the barren region between the Kanneliya and Polgahakanda forest reserves, a move that will not only increase natural habitats but also allow wildlife to traffic smoothly between the two locations.

Full article: http://www.ecouterre.com/bra-vo-marks-spencer-unveils-wor...

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