28 Mar '15, 5pm

The Mexican Gray Wolf Needs You: Speak Up for the Essential Lobo #loboweek

The Mexican Gray Wolf Needs You: Speak Up for the Essential Lobo #loboweek

The more pressure the U.S. Fish and Wildlife feels about changing the designation, the better. Howell’s brilliant “I AM ESSENTIAL” campaign has hit a sweet spot in the wolf advocate community and increased awareness of the lobo’s plight among many different stakeholders, and WWC has designated March 23 through March 29 #LoboWeek. Culminating in the 17th anniversary of the lobo’s return to the wild on March 29, 1998, #LoboWeek is an opportunity for wildlife organizations, zoos, advocacy groups, businesses and individuals to talk about lobo recovery on social media and traditional media outlets. “#LoboWeek is about harnessing the power of social media to broaden our reach to and create a national movement,” Howell says.

Full article: http://ecosalon.com/the-mexican-gray-wolf-needs-you-speak...

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