08 Apr '11, 8pm

Timberland CEO to Gucci's Parent: Sustainability Demands Leadership, Not Posturing

Timberland CEO to Gucci's Parent: Sustainability Demands Leadership, Not Posturing

, the multinational conglomeration behind Gucci, Puma, Yves Saint Laurent, and Stella McCartney, for “off-the-rack knock-off of existing thinking, repackaged as important business leadership.” Them’s fighting words. The cause of Swartz’s ire is PPR’s announcement of its multimillion-dollar sustainability initiative , which he berates for its surfeit of rhetoric, including terms like “groundbreaking,” “pioneering,” and “world’s first.” Buying carbon offsets in lieu of cutting emissions shouldn’t be a best practice, either, Swartz adds.

Full article: http://www.ecouterre.com/timberland-ceo-to-guccis-parent-...

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