09 May '12, 5pm

It's time to have a talk with your teenager about "fast fashion"

It's time to have a talk with your teenager about "fast fashion"

Thanks to a combination of technological innovation and developing global economies, “fast fashion” is now ubiquitous on the high street. A one-two punch of low prices and targeted advertising, in particular, has stimulated the boom of a teenage market, one that can stay up to date with the latest runway trends at “pocket money” prices. Today’s youth views shopping as a necessary and exciting task. And unlike previous generations, this emerging demographic has learned that “fast” is the only way to consume clothing.

Full article: http://www.ecouterre.com/how-can-we-educate-our-youth-abo...

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