29 Apr '12, 6pm
M&S funny campaign to encourage garments recycling.
, the actress who played her on Absolutely Fabulous —wants you to “shwop” till you drop. The British comedian teamed up with Marks & Spencer on Thursday to launch “Shwopping,” a new U.K.-wide clothing-recycling program that encourages shoppers to surrender an unwanted piece of clothing every time they buy a new one. To kick off the program, a portmanteau of “shop” and “swap,” the department store filled an entire street in East London’s fashionable Brick Lane district with nearly 10,000 garments, the same amount of clothing that winds up in the landfill every five minutes.