27 Apr '12, 7pm

The #GreenCarpetChallenge will be back for next year's awards season. @liviafirth @eco_age

The #GreenCarpetChallenge will be back for next year's awards season. @liviafirth @eco_age

Green Carpet Challenge co-founder and fashion journalist, Lucy Siegle would like to see people buying less to begin with. She points out that people could try new things with pieces that are already in existence. “Innovation, as it’s told by mainstream fashion, is about wearing the latest look from the latest celebrity or whatever,” Siegle said. “Ironically, we are working with celebrities, but we’re showing that it’s not just about imitating a trend. It’s actually about techniques, about tailoring and heritage fabrics. It’s about the narrative of a piece,” she added.

Full article: http://www.ecorazzi.com/2012/04/27/firth-challenges-holly...

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