26 Apr '12, 7am

M&S to 'revolutionise' clothes shopping - Ecotextile News

LONDON – Marks & Spencer says it will create a new, more sustainable closed loop business model where its customers hand over old or unwanted garments whenever they buy a new one. The move comes in a bid to stop around 1 billion items of clothing and textiles going to landfill in the UK each year. The UK high street retailer is calling its new concept ‘Shwopping’, which Head of Sustainable Business Mike Barry says is a “way of making the consumption of clothes much more sustainable than it is today.” The move is part of Marks & Spencer’s Plan A initiative first launched back in 2007, which will now be fronted by well-known celebrity Joanna Lumley who will become the ‘face of Plan A’. “After 5 years of hard work on 180 social and environmental commitments we are now ready to put our 21 million customers at the centre of our sustainability journey,” continued Barry. “'Shwopp...

Full article: http://www.ecotextile.com/2012042611484/fashion-retail-ne...

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