25 Apr '12, 11am

Feelgood Quickie: Dove's Ad Makeover Replaces Body-Negative Advertisements: Miracle creams to fix cellulite, sur...

Feelgood Quickie: Dove's Ad Makeover Replaces Body-Negative Advertisements: Miracle creams to fix cellulite, sur...

No matter where any of us look, we are constantly bombarded with ads trying to tell us that there are things about our bodies and appearances we shouldn’t like. Miracle creams to fix cellulite, surgeries to enhance our bust, and pills to help you achieve the perfect weight. Often these ads create thoughts and feelings about our body image that we would never have had in the first place! Dove Australia created an Ad Makeover interactive campaign that puts women in the driver’s seat of advertisements . This campaign is working to make the Ad Makeover available in other countries, until then we can still share the message of self-love and acceptance through positive and affirming attitudes toward our (and other’s) bodies. In Australia, the ad industry isn’t pleased with the campaign as they feel it replaces clients’ advertising space and doesn’t allow them to plan for adverti...

Full article: http://feelgoodstyle.com/2012/04/25/feelgood-quickie-dove...

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