25 Nov '14, 2pm

Lawsuit Gets #Vegan Mayo $21 Million in Free Advertising via @ecorazzi @HamptonCreek

Lawsuit Gets #Vegan Mayo $21 Million in Free Advertising via @ecorazzi @HamptonCreek

Never mind that the label clearly says ‘egg-free’, Hampton Creek is not the only company with an egg-less product classified as mayo, so the public didn’t quite react in outrage as Unilever predicted but in protest of the company’s bullying ways. Both Unilever and Hellman’s Facebook pages were flooded with comments accusing the corporation of trying to push out a new product because it will interfere with its market and stories on the lawsuit carried the same tone.

Full article: http://www.ecorazzi.com/2014/11/25/lawsuit-gets-vegan-may...

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