01 Nov '14, 6pm

What does the Beyoncé Topshop Partnership Really Mean?

What does the Beyoncé Topshop Partnership Really Mean?

But here’s what really makes it an interesting mashup. “When celebrities make clothes, they typically do it one of two ways: launch a small, independent label (see Victoria Beckham or The Row by Ashley and Mary-Kate Olson) or rent their name and aesthetic to a massive retailer via some kind of exclusive licensing agreement (seeRyan Seacrest suits at Macy’s),” reports Bloomberg . “Beyoncé has done neither. Her deal with Topshop is a 50-50 partnership.”

Full article: http://feelgoodstyle.com/2014/10/31/beyonce-topshop-partn...

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