31 Oct '14, 5pm

WHAT THE PLUCK: Conventional down is "scary business," says @patagonia

WHAT THE PLUCK: Conventional down is "scary business," says @patagonia

isn’t the only one who thinks that conventional down is for the birds. An animated short from Patagonia will make you question what the pluck’s going on in the outerwear industry. While down offers the lightest-weight and most efficient insulation commercially available, the process of extracting duck or goose feathers isn’t always humane. The video, which follows a puffer-clad goose on a Grim Reaper-led tour of the down supply chain, reveals that most down comes from birds that have been live-plucked or force-fed for the production of foie-gras.

Full article: http://www.ecouterre.com/conventional-goose-down-is-scary...

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