30 Jun '14, 7am

Organic? Natural? The Confusion of Reading Food Labels: Foodie Underground

Organic? Natural? The Confusion of Reading Food Labels: Foodie Underground

of “natural,” but “the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.” Which means you can essentially slap the word “natural” onto a whole lot of things. For example, when it comes to “natural flavors,” you can have “any number of (naturally derived) chemicals concocted to enhance the taste of your snack,” writes Grist . “They’re dreamed up, extracted, and blended by flavorists in labs to preserve what your food would have tasted like before it was processed, frozen, heated, pasteurized, or otherwise addled on the way to your grocery store.” Which is why you get things like Diet 7-Up boasting “100% natural flavors.”

Full article: http://ecosalon.com/organic-natural-the-confusion-of-read...

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