26 Apr '14, 7am
You’ll Trucking Love the Anti-Mall: High Fashion Gets Wheels
The mobile trucks have an added level of excitement. Following the trucks on social media, fans of specific trucks can become fashion chasers. A truck’s fans will drive to meet it at different locations throughout the year, creating a unique relationship with the most atypical “truck drivers” you can imagine. These truck drivers will likely never be caught in a flannel shirt and suspenders; they’re more likely to sport chic gear and act as your personal stylist as you browse their selections. Successful fashion truck retailers tend to follow similar marketing models to those of successful food truck owners. They create a strong social media base, generate buzz and maintain close relationships with their shoppers.