25 Apr '14, 8pm

Stella McCartney wants you to back away from your washing machine

Stella McCartney wants you to back away from your washing machine

wants you to back away from the washing machine. The British designer made a video cameo at the Copenhagen Fashion Summit on Thursday to introduce “Clevercare,” a new garment-labeling system created by Ginetex —the Swiss company behind those ubiquitous clothing-care symbols—and previous McCartney collaborator H&M . “The less you wash your clothes, the better,” McCartney said. “I was told that by the tailors on Savile Row when I worked there and it’s true, clothes last longer if you wash them less and care for them more. And less washing saves water and energy.”

Full article: http://www.ecouterre.com/hm-launches-clevercare-label-at-...

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